We start our series on CRO by investigating exactly what we mean by the concept of Conversion Rate Optimisation, some of the science behind the process – and why CRO is so much more than just button colours.
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An ecommerce expert, Dan Croxen-John has been the MD of several very successful online shopping companies. He founded AWA in 2009, a business which now has offices in three continents, working with clients such as Canon and Betty's.
