Baidu is the most popular search engine in China, and Baidu Brand Zone is one of its coolest advertising products. Baidu Brand Zone allows advertisers to buy brand or trademark related terms and own the ads on the SERP pages for those terms. The ads take up the top section of the search page and include site links, rich media banners, videos and links to social media accounts. Brand trust is really, really important in China, and is seen as more important than other factors like price.Â
