What Is An AMP?

The Latest Insights from International Online Marketing

You may have heard lots of buzz about AMPs recently. But these AMPs aren’t the thing you plug into an electric guitar. In internet marketing, AMPs refer to Accelerated Mobile Pages. Accelerated Mobile Pages are webpages that are really lightweight when it comes to their code, and are designed to load super-fast on a mobile device. They’re so lightweight because they run on a stripped down version of HTML and CSS, and outright ban things like JavaScript. If you want to target mobile users, you may want to consider AMPs. 

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