What Is A Quality Score?

Digital marketing jargon buster

Quality score is a factor used by search engines to determine the cost-per-click and ranking positions of ads. The higher quality score the better! None of the search engines have revealed exactly how the quality score is calculated, but we do know that the following factors all affect the quality score: click-through rate, ad copy relevance, landing page quality, landing page load time and ad performance in the user’s geographical location. 

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