What Is A Quality Score?

Digital marketing jargon buster

Quality score is a factor used by search engines to determine the cost-per-click and ranking positions of ads. The higher quality score the better! None of the search engines have revealed exactly how the quality score is calculated, but we do know that the following factors all affect the quality score: click-through rate, ad copy relevance, landing page quality, landing page load time and ad performance in the user's geographical location. 

Individual Basic

Free
 
  • 1 Knowledgebase
Subscribe free

Individual Premium

£15 Per month
Cancel anytime
  • Unlimited
    Plus 50.00% off International Search Summit ticket
Subscribe

Team global

£95 Per month
Up to 7 users, - additional users £10 per month - cancel anytime
  • Unlimited
    Plus 2 tickets for International Search Summit
Subscribe