A persona is what a company calls a single made-up customer, whose traits and characteristics represents those of a particular demographic they are trying to target. The reason these are created is so a company can build a marketing campaign, or any stage of a customer's journey, with this particular type of user in mind. Things you might think of when creating a persona is their online behaviour, motivations or needs. You can have multiple personas for each product or service you're trying to sell, allowing you to target a wider range of people more accurately.Â
