Ad sitelinks are URLs leading to various landing pages on your website that appear below your PPC ad. They only appear if your ad meets certain conditions, such as being in the first position, although the exact rules vary by search engine. Ad sitelinks give internet users more choice about which landing page they go to, meaning they are more likely to find what they want straight away from your website and use your service or buy your product. Using ad sitelinks usually improves click-through rates by 40%, as they provide more relevant landing page options for users.Â
