Baidu has broad match and exact match, which work in the same way as Google match types, but it has 3 types of phrase match. With phrase match (exact phrase contained), ads are triggered by phrases that contain the exact keyword. With phrase match (synonyms contained), ads are triggered by phrases that contain synonyms of your keyword. With phrase match (core contained), ads are triggered by phrases that contain the exact keywords or its synonyms, but not in the same order.Â
