Christi Olson, Bing Evangelist at Microsoft, gives us the lowdown on some of the latest developments at Bing including the introduction of Bing Ads Editor for Mac and explains why marketers shouldn't write it off in favour of its larger competitor. She also highlights the increasing importance of shopping ads and remarketing as part of search campaigns.
Search Evangelist for Bing, Christi Olson has over a decade's experience working in search. She is also an award winning speaker, giving speeches at global events. In 2015 she was named included as one of the Top 25 Most Influential PPC Experts, that year.