Weibo Sees Surge In Profits In Q1 2016

Weibo is the most popular social network in China

The microblogging portal, Weibo, has helped China's Sina Corp swing to a profit in the first quarter of this year. Sina Weibo saw its profits surge from 96 million US dollars, to 119 million US dollars in just twelve months, which is over the company's projection and likely helped by the 25% increase in marketing that Weibo ran over the last year. This resulting increase in profit is what has helped boost to its parent company Sina Corp's profit over the same period. Sina Weibo is currently the most used social network in China, having a 56% of the country's internet users as active users on the site. 

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