WeChat Rolls Out Data Analytics Tool

WeChat Index enables users to view data on user trends

WeChat has launched a new feature on its social media app, enabling users to view data on user trends. Named “WeChat Index”, the tool was launched on the 23rd March 2017 and lets users view information such as the use of particular words across variable time periods. Tencent, WeChat’s parent company, said that WeChat Index is designed to enable people to “understand real-time social issues”. It also said that the tool would mean that brands could now make more informed marketing decisions, by monitoring “the effects by analysing users’ interests”. An example of this was the spike in the platform’s use of the phrase “national football team”, which hit 17 million after the Chinese team played, following a level of just a few thousand before kick-off. However, doubt has been cast on the new feature, after it was discovered a few months ago that some WeChat accounts could manipulate the amount of views their own articles were getting. 

The Movers And Shakers - Moving And Shaking

Search and discover everything we've reported on certain brands or industry topics. Follow the trends right before your eyes - and in the blink of eye you know.
Select Country

Individual BASIC

Free

Video Briefings,Catch Up TV
10 per month
How To Guides,Country Guides,Language Guides
2 per month
eLearning,eLearning Course,Quizzes
2 per month
Benchmarks,Lists
5 per month
Tools,Webcertain Events
Not Available
Access to Customised courses and Examinations.
Not Available
Attendance at Webcertain.TV Connect Events per year
Not Available
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Subscribe

Individual PREMIUM

£25

per
month
Cancel Anytime
Video Briefings,Catch Up TV
Unlimited
How To Guides,Country Guides,Language Guides
Unlimited
eLearning,eLearning Course,Quizzes
Unlimited
Benchmarks,Lists
Not Available
Tools,Webcertain Events
Unlimited
Access to Customised courses and Examinations.
Not Available
Attendance at Webcertain.TV Connect Events per year
1 per month
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Subscribe

Team GLOBAL

£95

per
month
(up to5 users ) - additional users12.00
Video Briefings,Catch Up TV
Unlimited
How To Guides,Country Guides,Language Guides
Unlimited
eLearning,eLearning Course,Quizzes
Unlimited
Benchmarks,Lists
Unlimited
Tools,Webcertain Events
Unlimited
Access to Customised courses and Examinations.
Unlimited
Attendance at Webcertain.TV Connect Events per year
3 per month
Access to Webcertain video Tutors.Extra fee applicable
Unlimited
Subscribe

Individual PREMIUM Quarterly

£

per
month
Video Briefings,Catch Up TV
Unlimited
How To Guides,Country Guides,Language Guides
Unlimited
eLearning,eLearning Course,Quizzes
Unlimited
Benchmarks,Lists
Unlimited
Tools,Webcertain Events
Unlimited
Access to Customised courses and Examinations.
Unlimited
Attendance at Webcertain.TV Connect Events per year
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Unlimited
Subscribe