The Latest Insights from International Online Marketing
Moving onto China, where social messaging app WeChat has just increased its appeal to users by launching a Windows app and 3D Touch functionality for iPhones.
The WeChat Windows app allows users to download the app to their Windows PCs, letting them chat and make video calls using the app on their computers.
The 3D touch functionality is a new feature unique to the new iPhone 6S and 6S Plus models. Pressing app icons with different amounts of pressure produces different outcomes.
With the WeChat app, pressing the app for a normal length of time simply opens it as per usual. Pressing and holding the app for a longer amount of time brings up multiple extra options, such as muting sounds, displaying a QR code, taking a picture and opening a new chat.
WeChat is the most popular social messaging app in China, with more than 600 million monthly active users and a platform that businesses serious about engaging with a Chinese audience should be harnessing.