WeChat Is Developing An Augmented Reality Framework

Augmented reality places digital objects in real environments

The hugely popular Chinese lifestyle app WeChat is developing an augmented reality framework. The framework is being created with smartphones in mind, rather than mixed reality headsets, and represents a new direction for WeChat, which already operates in the social media, mobile payments and online booking spaces. In order to make augmented reality objects, WeChat is building a 3D rendering engine that can create virtual images that can pop out of real-world objects via a smartphone camera interface. Named QAR, it is thought that the augmented reality framework will be opened to third-party developers in the near future, although a date has not yet been set. 

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