Volvo Launches Unusual Swedish Ecommerce Feature

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The car company Volvo has turned its eyes to the Swedish ecommerce sector with an unusual new feature. Volvo owners with the Volvo On Call app will now be able to get ecommerce purchases delivered to their cars. The Volvo On Call app allows users to lock and unlock their cars remotely. When users choose the in-car delivery service from a participating online retailer, a temporary digital key will allow the delivery person to unlock the car using the Volvo On Call app. The key will only be able to be used once, and the car owner will receive a text message when the delivery has been completed. The delivery companies PostNord, Lekmer and Mat are all participating in the scheme, although the Swedish furniture retailer IKEA has so far refrained from participating. Some commentators have questioned the usefulness of such a service and pondered what advantage it offers users who already have a choice of getting items delivered to the home or the workplace. The Swedish ecommerce market is predicted to hit 50 billion Swedish kronor, equivalent to almost 6 billion US dollars, by the end of the year. 

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