Augmented Reality and Virtual Reality represent big opportunities to brands in every sector, whether it’s through using existing content, or developing your campaign from scratch. Kate Lechowicz from NetApp explains to us the potential in AR and VR and where it shouldn’t be used, and the future of the technology in ‘Merged Reality’.
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Kate is a highly experienced and well-known marketer currently working predominantly in new, high-end technology such as AR and VR. In 2016, she was named as one of the world’s ten Dream Team Marketers by Event Marketing, and has spoken about innovation and technology at many conferences across the globe.