Using Psychology To Shape An Online Marketing Strategy

Pyschologist and author, Nathalie Nahai, talks to us about the how to delve into the details of psychology and the difference that it can make to a business' marketing campaign, be it local or international.

Find out about:

  •  Using user behaviour to drive your marketing
  • The effect of psychology on consumers

Psychologist and author, Nathalie Nahai, is an international speaker and writer of the best-selling book, Webs of Influence: The Psychology of Online Persuasion. An expert in web psychology, Nathalie now helps businesses apply her psychological know-how to their website design, content marketing and products. Having worked with Google, eBay, Havard and more, she also lectures on an international stage on the digital application of behavioural sciences, whilst also co-hosting the Guardian's Tech Weekly podcast.