Creating content is great – but who are you creating it for? Developing personas for your audience; considering who they are, what drives them and what matters to them, will enable you to produce content that will really have an impact and connect with the audience you’re trying to reach. Marcin Chirowski explains how to develop and implement personas for global campaigns.
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Marcin Chirowski is Head of Global Content Marketing at EF and has 9 years’ worth of experience in digital marketing. He prides himself in taking a holistic approach to online marketing that combines website optimisation, content marketing, strategy, analytics and data. Although physically based in the UK, he has run successful international content marketing campaigns for many B2C clients in more than 20 languages. When he’s not heading up a dazzling content marketing campaign, Marcin is also a regular conference speaker.