Using Online Press Releases for International Campaigns

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Press releases were being used as a marketing tool for years before the internet existed, as a means for businesses to share their news, innovations and developments with the world. With so many new ways to communicate and disseminate information quickly online, does the press release still play a role in the digital marketer's toolbox? Ana Leckenby discusses how press releases can be used as part of a international online marketing campaign.

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