It's a natural tendency to want to sell to potential customers immediately – but many of them won't be ready to buy straightaway. Bas explains how businesses can use content to engage an audience, and build a relationship which ultimately can lead to conversions and sales.
Bas van den Beld is a well-known, multi-award winning professional speaker, trainer and SEO consultant. He has worked with some of the biggest brands in the tech world and is the founder and CEO of State Of Digital, Europe's most visited digital marketing learning platform.
