One of the biggest mistakes a business can make is to create a load of new content before determining what assets it already has, as well as what content its target audience is actually interested in. Rebecca Lieb explains why she is a huge fan of content audits, provides tips for getting the most out of every piece of content and highlights important factors to consider when targeting an international audience.
Rebecca Lieb is a well-known digital marketing consultant, columnist, author and speaker. Her key passion is content marketing and she counts many big name companies as her clients, including Facebook, Adobe, Pinterest and IBM.
