International PPC campaigns can often bring with them many challenges. How do you target locally, with a global strategy? What are the differences between local and international campaigns? We are joined by Mihai Popescu from Hotels Combined, to discuss the benefits of international structures, keywords and paying attention to user interest in local markets.
Mihai Popescu is a seasoned marketer with experience with global companies and internet start-ups. Working currently with HotelsCombined.com, Mihai works predominantly on global search engine marketing.