Understanding Local Nuances When Going Multinational

Localisation can open up massive opportunities for a global strategy. Brad Geddes explains where local culture can be of assistance, as oppose to a hinderance.

Global Marketing Strategies and its mutlilingual hurdles

When attempting to put together a large multinational and multilingual campaign, there are hurdles that come with trying to cross borders. PPC expert Brad Geddes joins us to help explain ways to overcome the problems that you might face.

Find out more about:

  • Cultural habit in new markets
  • Legal hurdles to overcome
  • How to make your multinational campaign as easy as possible

Brad Geddes is an expert in all things PPC. He has extensive experience in running successful online advertising campaigns for clients and also offers PPC consultation. He is an Official Google AdWords Seminar Leader and has held over 60 Google-supported AdWords Seminars for Success, thereby helping to train over 4,000 digital marketing professionals. As well as being a prolific trainer and a regular face at digital marketing conferences, Brad also enjoys writing blog posts for various internet marketing websites.

See Why Multinational Localisation Brings It's Own Hurdles To Digital Marketing

Webcertain.TV speaks to Brad Geddes and other PPC and localisation experts in every digital marketing domain. With Catch-up TV you can view the archive and view the programmes broadcast on the Webcertain.TV channel. The archive contains every programme every broadcast.
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