Understanding B2B and B2C Social Media Marketing

Social media campaigns differ drastically depending on if you're targeting the public or a business. But where do they they overlap? We talk to Rachel Kneen from O2 to discuss the similarities and differences.

What is the best way to approach your B2B and B2C social media campaigns?

With social media such an integral part of daily life for many people, the lines between business and personal life are increasingly blurred. So has does that impact business and consumer social campaigns? Rachel Kneen, Social Media Manager at O2, explains where she thinks the differences between the two lie, as well as commonalities, and discusses how to create appropriate campaigns that will resonate with your target audience.

Find out more about:

  • The difference between consumer and business targetting
  • Optimising your success on social

After years working in social media, Rachel Kneen is currently the Social Media Manager at O2. She is part of the brand team working on strategy, creative, content and media. After leading over 200 campaigns including the launches of the iPhone 6 and the Samsung Galaxy range, she can now call her work ‘award-winning’ after receiving recognition from Facebook and Twitter.

Learn how social media can target a business or customers, here!

Webcertain.TV speaks to experts in every global digital marketing domain. With Catch-up TV you can view the each social media interview or every programme broadcast on the Webcertain.TV channel. The archive contains every programme ever broadcast.
Select Country

Individual BASIC

Free

eLearning,eLearning Course,Quizzes
2 per month
Catch Up TV,Video Briefings
Not Available
Benchmarks,Lists
5 per month
Access to Customised courses and Examinations.
Not Available
Tools,Webcertain Events
Not Available
Country Guides,Language Guides,How To Guides
2 per month
Attendance at Webcertain.TV Connect Events per year
Not Available
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Subscribe

Individual PREMIUM

£25

per
month
Cancel Anytime
eLearning,eLearning Course,Quizzes
Unlimited
Catch Up TV,Video Briefings
Unlimited
Benchmarks,Lists
Not Available
Access to Customised courses and Examinations.
Not Available
Tools,Webcertain Events
Unlimited
Country Guides,Language Guides,How To Guides
Unlimited
Attendance at Webcertain.TV Connect Events per year
1 per month
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Subscribe

Team GLOBAL

£95

per
month
(up to5 users ) - additional users12.00
eLearning,eLearning Course,Quizzes
Unlimited
Catch Up TV,Video Briefings
Unlimited
Benchmarks,Lists
Unlimited
Access to Customised courses and Examinations.
Unlimited
Tools,Webcertain Events
Unlimited
Country Guides,Language Guides,How To Guides
Unlimited
Attendance at Webcertain.TV Connect Events per year
3 per month
Access to Webcertain video Tutors.Extra fee applicable
Unlimited
Subscribe

Individual PREMIUM Quarterly

£

per
month
eLearning,eLearning Course,Quizzes
Unlimited
Catch Up TV,Video Briefings
Unlimited
Benchmarks,Lists
Unlimited
Access to Customised courses and Examinations.
Unlimited
Tools,Webcertain Events
Unlimited
Country Guides,Language Guides,How To Guides
Unlimited
Attendance at Webcertain.TV Connect Events per year
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Unlimited
Subscribe