With social media such an integral part of daily life for many people, the lines between business and personal life are increasingly blurred. So has does that impact business and consumer social campaigns? Rachel Kneen, Social Media Manager at O2, explains where she thinks the differences between the two lie, as well as commonalities, and discusses how to create appropriate campaigns that will resonate with your target audience.
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After years working in social media, Rachel Kneen is currently the Social Media Manager at O2. She is part of the brand team working on strategy, creative, content and media. After leading over 200 campaigns including the launches of the iPhone 6 and the Samsung Galaxy range, she can now call her work 'award-winning' after receiving recognition from Facebook and Twitter.