Understanding B2B and B2C Social Media Marketing

Social media campaigns differ drastically depending on if you're targeting the public or a business. But where do they they overlap? We talk to Rachel Kneen from O2 to discuss the similarities and differences.

What is the best way to approach your B2B and B2C social media campaigns?

With social media such an integral part of daily life for many people, the lines between business and personal life are increasingly blurred. So has does that impact business and consumer social campaigns? Rachel Kneen, Social Media Manager at O2, explains where she thinks the differences between the two lie, as well as commonalities, and discusses how to create appropriate campaigns that will resonate with your target audience.

Find out more about:

  • The difference between consumer and business targetting
  • Optimising your success on social

After years working in social media, Rachel Kneen is currently the Social Media Manager at O2. She is part of the brand team working on strategy, creative, content and media. After leading over 200 campaigns including the launches of the iPhone 6 and the Samsung Galaxy range, she can now call her work 'award-winning' after receiving recognition from Facebook and Twitter.

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