US Digital Video Ad Spend Increases Growth Rate

Due to surpass TV spend until 2020

 A study by eMarketer has suggested that American digital video advertising spend will increase at a much faster rate than TV advertising until at least 2020.Whilst it is expected that digital advertising spend will increase by 28.5% this year through to 10.2% by 2020, TV advertising will only increase by 2.5% this year, and will remain at that rate through the same period.Although even with the higher growth, television's advertising spend will still far exceed that of digital video by around 50 billion dollars in 2020.A separate study from Extreme Reach concluded however that the average viewability rate for digital video ads was around 47%, whilst for premium this rose to 62%, a rise from 55% last year.

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