UK Is World Leader In Ecommerce

The Latest Insights from International Online Marketing

Eric Schmidt, the executive chairman of Google’s parent company Alphabet, has said that the UK is leading the world in terms of ecommerce. In an interview with the BBC, he said that “Britain is the leader in e-commerce in the world, far ahead of the United States.” Here at Webcertain TV we have previously reported on the strength of the British ecommerce market. The UK has a digital buyer penetration rate of 88.2%, the highest in the world. In 2015, the B2C British ecommerce market was worth a staggering 123 billion US dollars. 

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