Twitter has said that it will be focusing on the Middle East this year as a key market for growing both user numbers and advertising revenues.
The region is already the fastest growing region for the social networking site and users in the region are described as being highly engaged, with tweets getting an average of 3% engagement.
To continue its strong growth in the region, Twitter will take a proactive approach in attracting advertisers. For example, it has recently launched a self-service advertising platform targeting small-to-medium sized businesses in the Middle East.
Twitter is one of the most popular micro-blogging platforms in the world, with almost 320 million monthly active users.Â
