Twitter Sets Sights on Asia and Middle East

The Latest Insights from International Online Marketing

21 August 2015. Twitter has said it wants to grow its userbase in Asia and the Middle East. It will work on developing partnerships with key Asian and Middle Eastern publishers, with the aim of getting them on Twitter to distribute their news and content. Twitter will be promoting their Twitter, Periscope and Vine platforms as places where publishers can reach a large number of users. A spokesperson from the social network commented on the expansion, saying: “My strategic priorities are to enable our content partners to grow their audience on Twitter, increase our engagement with emerging talent and digital natives, and bring more premium non-English content onto Twitter.” The key countries that Twitter will be targeting will be Australia, Japan, China and India.

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