Twitter Introduces Guaranteed Video Ads

This is more in line with how TV ads are bought

Twitter has started offering guaranteed video ads to some advertisers. Twitter has partnered with Dentsu Aegis Network to offer advertisers the opportunity to buy a set number of pre-roll video ads that will definitely be viewed by the advertiser’s target audience. This guarantee brings these Twitter video ads more in line with how traditional TV ads are bought, and will cost advertisers a figure in the “low six figures”. The ads will be counted by third-party measurement companies so that advertisers can rest assured that they are getting the views that they pay for, a concern held by many advertisers following Facebook’s now-infamous measurement errors in 2016. Twitter is currently only offering guaranteed video ads through its partnership with Dentsu Aegis Network, although it is thought that it will expand its offering to more advertisers in the future.

The Movers And Shakers - Moving And Shaking

Search and discover everything we've reported on certain brands or industry topics. Follow the trends right before your eyes - and in the blink of eye you know.
Select Country

Individual BASIC

Free

Video Briefings,Catch Up TV
10 per month
Language Guides,Country Guides,How To Guides
2 per month
eLearning,eLearning Course,Quizzes
2 per month
Tools,Webcertain Events
Not Available
Lists,Benchmarks
Not Available
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Access to Customised courses and Examinations.
Not Available
Attendance at Webcertain.TV Connect Events per year
Not Available
Subscribe

Individual PREMIUM

£25

per
month
Cancel Anytime
Video Briefings,Catch Up TV
Unlimited
Language Guides,Country Guides,How To Guides
Unlimited
eLearning,eLearning Course,Quizzes
Unlimited
Tools,Webcertain Events
Not Available
Lists,Benchmarks
Not Available
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Access to Customised courses and Examinations.
Not Available
Attendance at Webcertain.TV Connect Events per year
1 per month
Subscribe

Team GLOBAL

£95

per
month
(up to5 users ) - additional users12.00
Video Briefings,Catch Up TV
Unlimited
Language Guides,Country Guides,How To Guides
Unlimited
eLearning,eLearning Course,Quizzes
Unlimited
Tools,Webcertain Events
Unlimited
Lists,Benchmarks
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Unlimited
Access to Customised courses and Examinations.
Unlimited
Attendance at Webcertain.TV Connect Events per year
3 per month
Subscribe