Twitter Introduces Conversion Lift Reports

The Latest Insights from International Online Marketing

Now it’s Twitter turn! Twitter has introduced conversion lift reports, which allow advertisers to see how effective their ads really are. Advertisers can request a custom-made report from their account manager. Data collection will then begin, with the advertiser’s target audience being split into two groups, those who see the ads and those who don’t. After the ad campaign has finished, conversion rates for variables such as website clicks and app installs are then compared, analysed and prepared into a report. The report will be delivered around 2-3 weeks after data collection took place. Twitter has described the reports as “a custom data-driven report designed to help you better understand the impact your Twitter Ads campaigns are driving toward your bottom line”. 

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