Twitter Introduces Ad Groups

Ad groups give advertisers more granular control

Twitter has introduced ad groups to its advertising platform. A campaign can contain several ad groups, and each ad group can have its own adverts and criteria. This allows advertisers to have control over their Twitter ad campaigns on a more granular level and test which messages work best on different audiences. All advertisers can use ad groups, and you can incorporate ad groups into your campaign via the Ads Editor tool. 

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