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Research from Bridge Ratings has found that Facebook users are most likely to “unlike” a brand's page because it posted too much. The survey revealed that 44% of people who had “unliked” a page had done so because of a brand posted too much, closely followed by 43% of users complaining that their Facebook wall was overcrowded with marketing posts. Debra Aho Williamson from eMarketer said that brands needed to “remember that they are competing for attention with a lot of other types of posts on Facebook”, and that “posts need to be relevant and informative”.