Research from Bridge Ratings has found that Facebook users are most likely to āunlikeā a brand's page because it posted too much. The survey revealed that 44% of people who had āunlikedā a page had done so because of a brand posted too much, closely followed by 43% of users complaining that their Facebook wall was overcrowded with marketing posts. Debra Aho Williamson from eMarketer said that brands needed to āremember that they are competing for attention with a lot of other types of posts on Facebookā, and that āposts need to be relevant and informativeā.Ā