The Latest Insights from International Online Marketing
Research by Luxury Daily has revealed four of the top emerging markets for luxury ecommerce.
The study pointed to India, Iran, Thailand and Poland as having the strongest emerging luxury ecommerce markets.
In India, luxury items in the clothing, jewellery and electronics categories are becoming particularly popular, with strong growth being driven by the country’s expanding middle class.
Iran, although perhaps not an obvious choice for Western luxury retailers, has a population with a high level of disposable income and low levels of competition in the ecommerce space.
Thailand is already South East Asia’s biggest luxury market, with young professionals aged 30-39 being particularly affluent and willing to spend money on luxury goods.
And turning to Poland, whilst other European countries are struggling with ailing economies, the Polish economy is remaining steady with good internet penetration and ecommerce rates.
The global luxury ecommerce market is expected to surpass 20 billion US dollars by 2020.