As soon as we start talking international, we add an extra layer of complexity to any campaign or project- and website conversions are no different. In the final episode of the series, Dan shares some of the challenges facing businesses trying to convert internationally and provide some tips to help with the process.
An ecommerce expert, Dan Croxen-John has been the MD of several very successful online shopping companies. He founded AWA in 2009, a business which now has offices in three continents, working with clients such as Canon and Betty's.
