Three Quarters Of Online Shopping Carts Get Abandoned

Shopping cart abandonment is a worldwide issue

Digital shopping cart abandonment is at a level of 74.3% worldwide. Data from Sale Cycle shows that the Asia-Pacific region had the highest rate of abandonment online, with nearly 76% of all shopping carts assembled not making it to the checkout. However, no region differed from the global average by any more than 3%, showing that retailers are facing a worldwide issue in overcoming the problem. In the United States, over half of online merchants are retargeting adverts in order to contact those who have abandoned their cart, before buying. A separate survey by Multichannel Merchant found that retargeting gives retailers another touchpoint with consumers, with the high success rates of emails triggered by abandoned carts showing they can actually have a positive influence. 

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