Threats And Opportunities In Search In 2016

We look into the changes in search for 2016...

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The world of search is always changing – bringing with it vast opportunities but also challenges for digital marketers. We’re joined by Rand Fishkin to talk about some of the latest developments affecting marketers – from Google SERP changes to organic CTRs, ad blocking to the Internet of Things – and just what their impact will be on digital marketers.

In 2004 Rand Fishkin co-founded Moz, which is now marketing world's fastest growing software companies. Actign as CEO until 2014 before becoming an individual contributor for the business. Specialising in SEO and marketing, Rand is a published author of the book ‘The Art of SEO: Mastering Search Engine Optimization’.

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