Design is often thought of as a purely creative exercise, but is actually something that can and should be directly affected by data. We discuss the role of that data in design with Liverpool John Moores University’s, Dominic Hurst. He talks to us about the benefits of this approach, and how data-driven design creates new challenges.
Dominic Hurst currently works as the Digital Services Manager at Liver John Moores University. He has experience working in UX, data-driven design, and Google Analytics.