The Problem Of Geo Blocking In Europe

The Latest Insights from International Online Marketing

Research by the European Commission has revealed that geo-blocking is a common problem in Europe. Geo-blocking is where a website stops internet users from certain countries from accessing or fully using the website. The study found that 68% of retailers selling digital content, and 38% of retailers selling physical goods, engaged in some form of geo-blocking on their websites. Looking a bit deeper into the specific tactics used, it found that 27% refused to deliver items to other countries, 22% refused to accept payments from foreign customers, 10% would re-direct an internet user to another micro-site, and 5% would refuse access to the website altogether. To fight back against geo-blocking, which it considers unfair, the European Commission hopes to pass a “portability regulation” in 2016, which would mean that all digital service providers would be required to stop geo-blocking in 2017. 

Individual Basic

Free
 
  • 1 Knowledgebase
Subscribe free

Individual Premium

£15 Per month
Cancel anytime
  • Unlimited
    Plus 50.00% off International Search Summit ticket
Subscribe

Team global

£95 Per month
Up to 7 users, - additional users £10 per month - cancel anytime
  • Unlimited
    Plus 2 tickets for International Search Summit
Subscribe