The Power of Facebook Ads

A Guide to optimising Facebook Campaigns

The Power of Facebook Ads

2015 saw a progressive reduction in the reach of corporate pages on Facebook, and this left many companies wondering if it is worth investing in the most popular social network in the world after all. The answer is yes, and here's why.

What The 'Understanding Translation Costing' Chapter Offers:

A modern layout

Our guide combines useful information with great design, loads of screenshots and visual graphs

Why Facebook

We discuss the extent of Facebook's reach as a platform and the reasons for businesses to advertise there

A 360 approach

From choosing an objective to selecting an audience and choosing the budget and schedule, our guide covers all aspects of Facebook advertising

International relevance

Throughout the guide we provide plenty of advice for businesses wanting to expand internationally on how to make the most of Facebook ads

Practical take-aways

From ads length to format and image size specifications, we provide practical information to get you started straight away

Professional help to be at the top of your game

The information in this chapter is provided by industry experts with hands-on experience

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