2015 saw a progressive reduction in the reach of corporate pages on Facebook, and this left many companies wondering if it is worth investing in the most popular social network in the world after all. The answer is yes, and here’s why.
Our guide combines useful information with great design, loads of screenshots and visual graphs
We discuss the extent of Facebook’s reach as a platform and the reasons for businesses to advertise there
From choosing an objective to selecting an audience and choosing the budget and schedule, our guide covers all aspects of Facebook advertising
Throughout the guide we provide plenty of advice for businesses wanting to expand internationally on how to make the most of Facebook ads
From ads length to format and image size specifications, we provide practical information to get you started straight away
The information in this chapter is provided by industry experts with hands-on experience
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