The Latest Insights from International Online Marketing
Research by Ibope has found that pay TV subscriptions are holding steady in Argentina.
There are expected to be 4.2 million households with a pay TV subscription in the country this year, the same figure as last year. This represents 81% of Argentinian households.
While these figures may suggest that pay TV is stagnating in Argentina, other metrics suggest that its popularity is continuing to grow.
Last year, 53% of all TV watching time was spent watching pay TV in the country, a big increase from 35% 10 years previously.