The Pay TV Subscription Market In Argentina

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Research by Ibope has found that pay TV subscriptions are holding steady in Argentina. There are expected to be 4.2 million households with a pay TV subscription in the country this year, the same figure as last year. This represents 81% of Argentinian households. While these figures may suggest that pay TV is stagnating in Argentina, other metrics suggest that its popularity is continuing to grow. Last year, 53% of all TV watching time was spent watching pay TV in the country, a big increase from 35% 10 years previously. 

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