The Latest Insights from International Online Marketing
Research by DAAT and TNS has revealed the internet advertising landscape in Thailand.
It predicts that Thai companies will spend 281 million US dollars on digital advertising this year.
The most money is expected to be spent on display advertising, with the study predicting that it will account for 58% of all digital ad spending.
Search advertising is expected to come in second place, accounting for around a quarter of all digital ad spend, with classifieds coming in third place accounting for the remaining 16%.
Communications companies are expected to spend the most on digital advertising, with motor companies also expected to spend large amounts of money on digital advertising.
Thailand has an internet penetration rate of 29%, equivalent to 19 million people.