The Importance of Complete Data in Web Analytics

Webcertain's own Paul Reeve talks data, and the importance of accuracy.

Accurate data in online marketing...

As the world of online marketing changes rapidly and regularly, one thing that doesn't is the importance of good, accurate data. After all, it's the hard facts and numbers that show what works and what doesn't, guide decisions on investment and convince even the harshest sceptics of a project's success. The danger, however, can be when the data is incomplete or inaccurate, potentially sending businesses down a wrong and cost path.

Find out more about:

  • How to correctly read your data
  • Making the most of your analytics

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