The Importance Of User Experience In Mobile Marketing

Duane Brown from Unbounce joins us to go through how vital mobile marketing can be, and how to get it right.

The importance of a good mobile marketing strategy

Mobile marketing is now a vital part of any marketing strategy. We are joined by Duane Brown, performance marketer at Unbounce, to talk through differences between mobile and desktop and how that impacts user experience. We also discuss the small things that make a big difference, how to maximise the effect of mobile, and how to understand what content you should serve your customers.

Find out more about:

  • The value of a good mobile marketing strategy
  • How to maximise your performance on mobile
  • How to develop content around your users

Duane Brown is currently working as Performance Marketer for Unbounce, and has been there for the past year, speaking at events around the world. He has 11 years’ experience in marketing, and has proudly visited 34 countries along the way!

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