The Impact of The Mobile Web on Paid Search

We speak to Merkle's own Senior Research analyst, Andy Taylor, to hear how mobile will have an impact on paid search in the future.

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Andy Taylor explores the impact the rise of the mobile web has had on paid search campaigns and the way search engines and advertisers have had to adapt to manage it. He also predicts how the forthcoming Google buy button will affect retailers and change the way shopping advertising works.

Andy taylor is an experienced SEO marketer with knowledge of everything SEO brings with it. Now working for Merkle as a Senior Research Analyst, he in charge of the company’s strategy in researching marketing trends for the companies own blog and dossier.

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