Duane Forrester from Yext talks to us about the ways in which consumers are currently changing across the world, why they’re changing, and how businesses are having to react. We also discuss the importance of businesses making sure that they are aware of how and where they can improve their online presence, in order to be ready for future changes in their industry and to stay ahead of the curve.
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With a long career in tech behind him, Duane is an expert in the online consumer. Having been head of SEO at Microsoft, Duane now runs the industry insights arm of Yext. He uses this extensive knowledge to write expert publications and speak at events across the world.