Performing an audit of your site's backlinks can be a hugely challenging task for any online business. Christoph Cemper from LinkResearchTools talks to us about the prevalence of companies not investing properly in such analysis, and how to correct common mistakes. We also discuss the options available to companies who are looking to conduct such an audit and how to get the most out of it.Â
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Working in online marketing and providing SEO consultation since 2003, the award-winning Christoph Cemper now works as part of LinkResearchTools which was launched in 2009. Following this in 2012, Christoph launched the Link Detox software and in 2015 launched Impactana.