We all know that search engines take a large number of factors into account when ranking websites in their results pages, so determining which elements of your site are both benefiting and harming your performance in the search engine results is no easy task, particularly on large, global websites. However, identifying areas where there are problems or possible improvements can ensure you prioritise the right activities and give your website the best chance of success. But where do you start? SEO specialist Lizzie Brighton is here to give us some insights.
