There is no doubt about it. Trying to co-ordinate and manage numerous online marketing campaigns, covering multiple language and countries is a major task – one that can give even the most efficient and organised marketer a headache. From planning to implementation, reporting to analysis there is a never-ending list and never enough hours in the day. So for many, an account manager is nothing short of a lifesaver! Webcertain’s Client Services Director Ana Leckenby explains just what they can do and how they can help.