Having access to as much data as possible will help any business develop its online presence. With Google\'s Premium Analytics tool, the data available substantially increases. But what are the benefits? We talk to Arianne Donoghue, Digital Marketing Manager at icelolly.com, to discuss what a business can take from the premium service, and how to translate that into an improved marketing strategy.
Arianne Donoghue has been working in search wince 2007, with a background in marketing before that. With experience in working with a variety of agency and in-house roles, she has been able to work with campaigns across multiple languages, territories and industries. Arianne is also a speaker at events across the United Kingdom, using her expertise in digital marketing to help her educate and influence audiences around the country.