The Latest Insights from International Online Marketing
21 August 2015.
Tesco has launched a social network for mothers in Thailand.
The social network, called Tesco Loves Baby, aims to connect Thai mothers so that they can share stories, ask questions and get advice from other mothers.
It will also contain an online shopping channel in the hopes of encouraging ecommerce within the online community.
Tesco currently offers 20,000 different items on its ecommerce site in Thailand, with roughly 5% of its income in the country coming from online sales.
Tesco has said it hopes its social network will get over 100,000 users in the next year.