Tencent Rumoured To Buy Stake In Sohu's Video Service
Tencent Rumoured To Buy Stake In Sohu's Video Service
The Latest Insights from International Online Marketing
It is rumoured that the Chinese internet giant Tencent is going to buy a stake in its rival Sohu's online video service.
Tencent is allegedly planning to pay 1 billion US dollars for an unspecified proportion of the video site.
If the deal goes ahead, it won't be the first time the two companies have crossed paths. In 2013, Tencent bought a 37% stake in Sohu's search engine Sogou for 450 million US dollars.
The Chinese video market is extremely lucrative, with Youku Tudou, iQiyi and Tmall Box Office being the top 3 market leaders in the country. YouTube is banned in China, and Netflix has so far held back from entering the Chinese market.