Tencent And Alibaba Celebrate Chinese New Year With AR

The augmented reality games have proved popular

Tencent and Alibaba have turned to augmented reality as a new battleground for a Chinese New Year tradition. The tradition of hongbao - the giving of red envelopes containing money - has been taken on by both companies who are now offering an augmented reality alternative. Alibaba's payment system, Alipay, is launching a 'Five Fortunes' game allowing players to leave a red envelope in a GPS-tagged location for friends to find. Meanwhile, Tencent's offering is aimed at younger gamers through its QQ messaging platform. The game consists of players hunting down red envelopes in nearby locations, which are guarded by digital avatars. Tencent has already attracted 250 million players. Both games have been compared by their creators to Pokémon Go.

Individual Basic

  • 1 Knowledgebase
Subscribe free

Individual Premium

£15 Per month
Cancel anytime
  • Unlimited
    Plus 50.00% off International Search Summit ticket

Team global

£95 Per month
Up to 7 users, - additional users £10 per month - cancel anytime
  • Unlimited
    Plus 2 tickets for International Search Summit